Contemporary Research in E-marketing

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Publisher : IGI Global
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Language : EN, FR, GB
ISBN 10 : 9781591408260
Pages : 375 pages
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Rating : 4.5/5 (914 users download)


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Summary Book Review Contemporary Research in E-marketing :

Download or read book Contemporary Research in E-marketing written by Sandeep Krishnamurthy and published by IGI Global. This book was released on 2005-01-01 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.

Contemporary Research in E-Branding

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Publisher : IGI Global
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Language : EN, FR, GB
ISBN 10 : 9781599048154
Pages : 378 pages
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Rating : 4.5/5 (99 users download)


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Summary Book Review Contemporary Research in E-Branding :

Download or read book Contemporary Research in E-Branding written by Bandyopadhyay, Subir and published by IGI Global. This book was released on 2008-11-30 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.

CONTEMPORARY RESEARCH IN COMMERCE & MANAGEMENT, VOLUME – 1

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Publisher : RED'SHINE Publication. Pvt. Ltd
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Language : EN, FR, GB
ISBN 10 : 9789393239860
Pages : 292 pages
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Rating : 4.3/5 (932 users download)


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Summary Book Review CONTEMPORARY RESEARCH IN COMMERCE & MANAGEMENT, VOLUME – 1 :

Download or read book CONTEMPORARY RESEARCH IN COMMERCE & MANAGEMENT, VOLUME – 1 written by Sruthi S and published by RED'SHINE Publication. Pvt. Ltd. This book was released on with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Research on E-business Technology and Strategy

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Publisher : Springer
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Language : EN, FR, GB
ISBN 10 : 9783642344473
Pages : 730 pages
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Rating : 4.6/5 (423 users download)


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Summary Book Review Contemporary Research on E-business Technology and Strategy :

Download or read book Contemporary Research on E-business Technology and Strategy written by Vasil Khachidze and published by Springer. This book was released on 2012-10-05 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the International Conference on E-business and Strategy, iCETS 2012, held in Tianjin, China, in August 2012. The 65 revised full papers presented were carefully reviewed and selected from 231 submissions. The papers feature contemporary research on developments in the fields of e-business technology, information management systems, and business strategy. Topics addressed are latest development on e-business technology, computer science and software engineering for e-business, e-business and e-commerce applications, social networking and social engineering for e-business, e-business strategic management and economics development, e-business education, entrepreneurship and e-learning, digital economy strategy, as well as internet and e-commerce policy.

Contemporary Research In Management

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Publisher : OrangeBooks Publication
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Language : EN, FR, GB
ISBN 10 :
Pages : 170 pages
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Summary Book Review Contemporary Research In Management :

Download or read book Contemporary Research In Management written by Dr. Sanjay Kumar Yadav and published by OrangeBooks Publication. This book was released on 2021-09-24 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Third volume of our continued effort to present the latest thoughts of researchers in domain of management to benefit industry and academia. Like our previous volumes this book also intends to fulfill the quest for knowledge for academicians and person from industry having interest in current research in the field of Management and Business Administration. The articles included in this book are rigorously reviewed by peer referees and accepted only after the articles met the stringent criterion of plagiarism test. The research output of respective authors is presented in the form of edited book and carries chapters on issues researched and contemplated by them. Certain contemporary topics of interest in management that are covered in the chapters of this book are Sustainable development as an important aspect of achieving millennium development goals of United Nations, Impact of Proactive Personality and Entrepreneurial Alertness on Social Entrepreneurial Intentions, Issues surrounding to slowdown in

Contemporary Research on Business and Management

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Publisher : CRC Press
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Language : EN, FR, GB
ISBN 10 : 9781000473230
Pages : 272 pages
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Rating : 4.0/5 (4 users download)


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Summary Book Review Contemporary Research on Business and Management :

Download or read book Contemporary Research on Business and Management written by Siska Noviaristanti and published by CRC Press. This book was released on 2021-11-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains selected papers presented at the 4th International Seminar of Contemporary Research on Business and Management (ISCRBM 2020), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Surubaya, Indonesia, 25-27 November 2020. It was hosted by the Master of Management Program Indonesia University and co-hosts Airlangga University, Sriwijaya University, Trunojoyo University of Madura, and Telkom University, and supported by Telkom Indonesia and Triputra. The seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in business and management area to reflect on current issues, challenges and opportunities, and to share the latest innovative research and best practice. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resources, marketing, operations, finance, strategic management and entrepreneurship.

Advances in Electronic Marketing

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Publisher : IGI Global
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Language : EN, FR, GB
ISBN 10 : 1591403227
Pages : 318 pages
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Rating : 4.4/5 (32 users download)


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Summary Book Review Advances in Electronic Marketing :

Download or read book Advances in Electronic Marketing written by Irvine Clarke and published by IGI Global. This book was released on 2005-01-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies

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Publisher : IGI Global
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Language : EN, FR, GB
ISBN 10 : 9781605661278
Pages : 411 pages
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Rating : 4.6/5 (56 users download)


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Summary Book Review Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies :

Download or read book Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2008-12-31 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers readers a one-stop resource for contemporary issues, developments, and influences in e-commerce"--Provided by publisher.

Contemporary Research in Management

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Publisher : Educreation Publishing
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Language : EN, FR, GB
ISBN 10 :
Pages : 222 pages
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Summary Book Review Contemporary Research in Management :

Download or read book Contemporary Research in Management written by Ramesh Kumar Chaturvedi and published by Educreation Publishing. This book was released on 2018-12-20 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an edited book that contains the chapters contributed by budding researchers. The works reported by these researchers are mostly outcome of their research dissertation submitted for award of higher research qualifications. Dynamics in the business environment warrants managers to be abreast of latest changes happening around it that has potential to impact the business. Some of the forces in the environment put detrimental impact where as others bring new opportunities. Being aware of these opportunities is essential to be competitive and develop sound strategy. Further being knowledgeable of potential threats in the environment allows taking proactive steps to mitigate the risks. Scanning the environment and collecting relevant information are important steps to understand the environment. Academic researches provide much needed information to industry through their research outputs. Though academic research is fundamental by nature, yet managers could get deep insights about changes happening in the business environment, expectations of consumers and stakeholders etc. This book presents compilation in form of chapters of some latest research conducted by young academic researchers in field of business and management studies. These researches can prove to be vital for practicing managers by simplifying decision making. The researches presented in this book are from diverse areas and cover wide range of contemporary issues. The book is intended to serve both academic as well as industrial application.

Trust and Technology in a Ubiquitous Modern Environment: Theoretical and Methodological Perspectives

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Publisher : IGI Global
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Language : EN, FR, GB
ISBN 10 : 9781615209026
Pages : 382 pages
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Rating : 4.6/5 (152 users download)


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Summary Book Review Trust and Technology in a Ubiquitous Modern Environment: Theoretical and Methodological Perspectives :

Download or read book Trust and Technology in a Ubiquitous Modern Environment: Theoretical and Methodological Perspectives written by Latusek, Dominika and published by IGI Global. This book was released on 2010-04-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book brings together scholars with significantly different backgrounds who share interests in the interplay between trust and technology, presenting novel theoretical perspectives on the topics of trust and technology, as well as some empirical investigations into the trust-building, trust-repairing, and trust-destroying practices in the context of technology"--Provided by publisher.

Country-Specific Effects of Reputation

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Publisher : Springer Science & Business Media
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Language : EN, FR, GB
ISBN 10 : 9783834965325
Pages : 203 pages
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Rating : 4.8/5 (349 users download)


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Summary Book Review Country-Specific Effects of Reputation :

Download or read book Country-Specific Effects of Reputation written by Christopher Schlägel and published by Springer Science & Business Media. This book was released on 2011-03-31 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empirical studies show that the reputation of transaction partners affects the economic outcomes of online auction markets. In four studies, Christopher Schlägel investigates the country-specific effects of reputation and the underlying reasons for these differences.

Exploring the Rise of Fandom in Contemporary Consumer Culture

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Publisher : IGI Global
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Language : EN, FR, GB
ISBN 10 : 9781522532217
Pages : 300 pages
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Rating : 4.5/5 (225 users download)


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Summary Book Review Exploring the Rise of Fandom in Contemporary Consumer Culture :

Download or read book Exploring the Rise of Fandom in Contemporary Consumer Culture written by Lu Wang, Cheng and published by IGI Global. This book was released on 2017-10-31 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

Contemporary Research in E-marketing

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Publisher : Idea Group Publishing
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Language : EN, FR, GB
ISBN 10 : 1591403723
Pages : 347 pages
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Rating : 4.4/5 (37 users download)


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Summary Book Review Contemporary Research in E-marketing :

Download or read book Contemporary Research in E-marketing written by Sandeep Krishnamurthy and published by Idea Group Publishing. This book was released on 2005 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.

Global Observations of the Influence of Culture on Consumer Buying Behavior

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Publisher : IGI Global
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Language : EN, FR, GB
ISBN 10 : 9781522527282
Pages : 375 pages
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Rating : 4.5/5 (225 users download)


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Summary Book Review Global Observations of the Influence of Culture on Consumer Buying Behavior :

Download or read book Global Observations of the Influence of Culture on Consumer Buying Behavior written by Sarma, Sarmistha and published by IGI Global. This book was released on 2017-07-13 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications

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Publisher : IGI Global
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Language : EN, FR, GB
ISBN 10 : 9781522571148
Pages : 2174 pages
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Rating : 4.5/5 (225 users download)


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Summary Book Review Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications :

Download or read book Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 2174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The censorship and surveillance of individuals, societies, and countries have been a long-debated ethical and moral issue. In consequence, it is vital to explore this controversial topic from all angles. Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and Applications is a vital reference source on the social, moral, religious, and political aspects of censorship and surveillance. It also explores the techniques of technologically supported censorship and surveillance. Highlighting a range of topics such as political censorship, propaganda, and information privacy, this multi-volume book is geared towards government officials, leaders, professionals, policymakers, media specialists, academicians, and researchers interested in the various facets of censorship and surveillance.

Contemporary Research in Brand Management (UUM Press)

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Publisher : UUM Press
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Language : EN, FR, GB
ISBN 10 : 9789672064749
Pages : 213 pages
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Rating : 4.6/5 (72 users download)


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Summary Book Review Contemporary Research in Brand Management (UUM Press) :

Download or read book Contemporary Research in Brand Management (UUM Press) written by Hasnizam Shaari and published by UUM Press. This book was released on 2018-01-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities. This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position. Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.

Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines

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Publisher : IGI Global
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Language : EN, FR, GB
ISBN 10 : 9781799866077
Pages : 467 pages
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Rating : 4.7/5 (998 users download)


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Summary Book Review Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines :

Download or read book Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines written by Mih?e?, Lorena Clara and published by IGI Global. This book was released on 2021-01-15 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.