SRDS Consumer Magazine Advertising Source

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ISBN 10 : NWU:35556031564404
Pages : pages
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Summary Book Review SRDS Consumer Magazine Advertising Source :

Download or read book SRDS Consumer Magazine Advertising Source written by and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

SRDS Consumer Magazine Advertising Source

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ISBN 10 : MINN:31951D02529048R
Pages : pages
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Rating : 4.:/5 (319 users download)


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Summary Book Review SRDS Consumer Magazine Advertising Source :

Download or read book SRDS Consumer Magazine Advertising Source written by and published by . This book was released on 2004-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dictionary of Marketing Communications

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Publisher : SAGE
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ISBN 10 : 0761927719
Pages : 249 pages
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Rating : 4.9/5 (277 users download)


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Summary Book Review Dictionary of Marketing Communications :

Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

The Lifestyle Market Analyst

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ISBN 10 : IND:30000064128972
Pages : pages
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Summary Book Review The Lifestyle Market Analyst :

Download or read book The Lifestyle Market Analyst written by and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

SRDS Consumer Magazine Advertising Source

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ISBN 10 : OCLC:227972117
Pages : 870 pages
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Rating : 4.:/5 (227 users download)


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Summary Book Review SRDS Consumer Magazine Advertising Source :

Download or read book SRDS Consumer Magazine Advertising Source written by Standard Rate & Data Service and published by . This book was released on 2004 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strauss's Handbook of Business Information: A Guide for Librarians, Students, and Researchers, 4th Edition

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Publisher : ABC-CLIO
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ISBN 10 : 9781440851315
Pages : 403 pages
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Rating : 4.4/5 (48 users download)


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Summary Book Review Strauss's Handbook of Business Information: A Guide for Librarians, Students, and Researchers, 4th Edition :

Download or read book Strauss's Handbook of Business Information: A Guide for Librarians, Students, and Researchers, 4th Edition written by Hal P. Kirkwood and published by ABC-CLIO. This book was released on 2020-08-31 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Strauss's guide helps users to find current information for and about businesses of all kinds—both private and public, U.S.-based and international—related to finance, investment, industries, and entrepreneurship. Strauss's Handbook of Business Information is a resource for finding and understanding business information. It contains explanation and instruction on the key facets of business information and provides detailed descriptions of key resources within both broad and specific categories. It can be used as a guide to further understanding the what, how, and why of business information research. The changing arena of business information requires regular updating and awareness. This new edition has been thoroughly updated with three new chapters: Entrepreneurship, Competitive Intelligence, and Corporate Social Responsibility. Other additions of note include subsections on internet and mobile marketing and tax havens and related issues; coverage of new legislation (e.g., Dodd-Frank); and subsections on index funds, investment communities, regulatory bodies and laws, hedge funds, venture capital companies, assessing risks, robo-advisors, and more. The Handbook is for students, faculty, librarians, and information professionals looking to gain a broader and deeper understanding of business information. Anyone needing to gain quick exposure to business information needs and resources for solutions will benefit from the volume as well. Uses comprehensive coverage to aid business librarians in finding exactly the right information their patrons need Features logical arrangement and integration online with print resources to make information easy to find Provides clear explanations that speak to reference librarians at public and academic libraries, and to students learning this field Serves as a helpful collection development resource for business information, as well as a trusted textbook

SRDS Consumer Magazine Advertising Source

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ISBN 10 : OCLC:47154070
Pages : 1016 pages
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Rating : 4.:/5 (471 users download)


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Summary Book Review SRDS Consumer Magazine Advertising Source :

Download or read book SRDS Consumer Magazine Advertising Source written by Standard Rate & Data Service and published by . This book was released on 2001 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Management

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Publisher : Routledge
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ISBN 10 : 9781135594466
Pages : 432 pages
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Rating : 4.1/5 (355 users download)


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Summary Book Review Media Management :

Download or read book Media Management written by George Sylvie and published by Routledge. This book was released on 2009-03-04 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

Do-It-Yourself Advertising and Promotion

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Publisher : John Wiley & Sons
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ISBN 10 : 0471273503
Pages : 360 pages
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Rating : 4.2/5 (735 users download)


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Summary Book Review Do-It-Yourself Advertising and Promotion :

Download or read book Do-It-Yourself Advertising and Promotion written by Fred E. Hahn and published by John Wiley & Sons. This book was released on 2003-04-03 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!

Strauss's Handbook of Business Information: A Guide for Librarians, Students, and Researchers, 3rd Edition

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Publisher : ABC-CLIO
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ISBN 10 : 9781610692366
Pages : 399 pages
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Rating : 4.6/5 (16 users download)


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Summary Book Review Strauss's Handbook of Business Information: A Guide for Librarians, Students, and Researchers, 3rd Edition :

Download or read book Strauss's Handbook of Business Information: A Guide for Librarians, Students, and Researchers, 3rd Edition written by Rita Moss and published by ABC-CLIO. This book was released on 2012-02-14 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strauss's latest edition retains its place as an essential text for library students; an indispensable guide for practitioners in public, academic, and special libraries who deal with business inquiries; and a resource for entrepreneurs and business professionals.

Guide to Reference in Business and Economics

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Publisher : American Library Association
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ISBN 10 : 9780838912348
Pages : 296 pages
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Rating : 4.8/5 (389 users download)


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Summary Book Review Guide to Reference in Business and Economics :

Download or read book Guide to Reference in Business and Economics written by Steven W. Sowards and published by American Library Association. This book was released on 2014 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk. Readers will find sources of information on such topics asBusiness lawE-commerceInternational businessManagement of information systemsOccupations and careersMarket researchGuide to Reference is used internationally as the “source of first resort” for identifying information and training reference professionals, and this book will help connect librarians and researchers to the most relevant sources of information on business and economics.

The Advertising Age Encyclopedia of Advertising

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Publisher : Routledge
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ISBN 10 : 9781135949136
Pages : 2000 pages
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Rating : 4.1/5 (359 users download)


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Summary Book Review The Advertising Age Encyclopedia of Advertising :

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 2000 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Marketing Information

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Publisher : Routledge
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Language : EN, FR, GB
ISBN 10 : 9781135185596
Pages : 374 pages
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Rating : 4.1/5 (351 users download)


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Summary Book Review Marketing Information :

Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

Media Management

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Publisher : Routledge
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ISBN 10 : 9781135619596
Pages : 336 pages
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Rating : 4.1/5 (356 users download)


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Summary Book Review Media Management :

Download or read book Media Management written by Jan Wicks, LeBlanc and published by Routledge. This book was released on 2014-04-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.

Women in Mass Communication

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Publisher : SAGE
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ISBN 10 : 9781412936958
Pages : 346 pages
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Rating : 4.4/5 (129 users download)


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Summary Book Review Women in Mass Communication :

Download or read book Women in Mass Communication written by Pamela J. Creedon and published by SAGE. This book was released on 2007 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the journalism and mass communication professions. In this seminal volume, editors Pamela Creedon and Judith Cramer offer ideas and directions for improving the status of women—and men— working in the field.

International Trade Sources

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Publisher : Taylor & Francis
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ISBN 10 : 0815321090
Pages : 327 pages
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Rating : 4.3/5 (21 users download)


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Summary Book Review International Trade Sources :

Download or read book International Trade Sources written by Mae N. Schreiber and published by Taylor & Francis. This book was released on 1997 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: A research guide locating reliable sources on industry, markets, countries, products, and regulations for doing business internationally. The reference volume includes primary, secondary, and reference sources, periodicals, indexes, government documents and computerized sources available through February 1996. The 800 sources are annotated and provide, when appropriate, locator numbers for government documents and order numbers for book purchases. The guide does not list journal articles or dissertations. Annotation copyrighted by Book News, Inc., Portland, OR

Media Management

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Publisher : Taylor & Francis
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Language : EN, FR, GB
ISBN 10 : 9780805861976
Pages : 414 pages
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Rating : 4.8/5 (58 users download)


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Summary Book Review Media Management :

Download or read book Media Management written by George Sylvie and published by Taylor & Francis. This book was released on 2008 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.