Understanding Digital Marketing

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Publisher : Kogan Page
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Language : EN, FR, GB
ISBN 10 : 1789666015
Pages : 416 pages
File : PDF, EPUB, or MOBI
Rating : 4.6/5 (66 users download)


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Summary Book Review Understanding Digital Marketing :

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page. This book was released on 2020-11-24 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.

Understanding Digital Marketing

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Language : EN, FR, GB
ISBN 10 : 0749478438
Pages : 472 pages
File : PDF, EPUB, or MOBI
Rating : 4.4/5 (784 users download)


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Summary Book Review Understanding Digital Marketing :

Download or read book Understanding Digital Marketing written by Damian Ryan and published by . This book was released on 2016-11-03 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

Understanding Digital Marketing

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Publisher : Kogan Page Publishers
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Language : EN, FR, GB
ISBN 10 : 9780749471033
Pages : 432 pages
File : PDF, EPUB, or MOBI
Rating : 4.7/5 (494 users download)


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Summary Book Review Understanding Digital Marketing :

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2014-06-03 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.

Understanding Digital Marketing

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Publisher : BPB Publications
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Language : EN, FR, GB
ISBN 10 : 9789387284258
Pages : 150 pages
File : PDF, EPUB, or MOBI
Rating : 4.3/5 (872 users download)


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Summary Book Review Understanding Digital Marketing :

Download or read book Understanding Digital Marketing written by Dishek J. Mankad and published by BPB Publications. This book was released on 2019-09-18 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic guide to learn digital media platform DESCRIPTION The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce. Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer. Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better. KEY FEATURES Learn the concept of marketing in the Digital Era Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium Know the Online Tools for Marketing, various Web tools for building consumer engagement Book explains steps to generate the lead for your business WHAT WILL YOU LEARN Basic concepts of Digital Marketing Website Planning & Creation, Search Engine Optimization(SEO) PPC Advertising With Google & Optimization Google Analytics WHO THIS BOOK IS FOR Digital Marketing is designed as a textbook for management students specialising in marketing. Table of Contents 1. Digital Marketing : An Overview 2. Website Planning & Creation 3. Search Engine Optimization(SEO) 4. PPC Advertising With Google & Optimization 5. Google Analytics 6. Social Media Marketing 7. E – Mail Marketing 8. Online Advertising 9. Lead Generation For Business 10. Mobile Web Marketing 11. Affiliate Marketing 12. Google Adsense & Blogging 13. Digital Marketing – The Web Analytics 14. Creating Digital Marketing Strategy 15. Marketing Money As Freelancer

Understanding Digital Marketing

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Publisher : Kogan Page Limited
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Language : EN, FR, GB
ISBN 10 : UOM:39015084106858
Pages : 276 pages
File : PDF, EPUB, or MOBI
Rating : 4.3/5 (91 users download)


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Summary Book Review Understanding Digital Marketing :

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Limited. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a look at the world of digital marketing, this work shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses.

Understanding Digital Marketing

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Publisher : Gilles Kroger
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Language : EN, FR, GB
ISBN 10 : 9798201507114
Pages : 136 pages
File : PDF, EPUB, or MOBI
Rating : 4.2/5 (15 users download)


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Summary Book Review Understanding Digital Marketing :

Download or read book Understanding Digital Marketing written by Gilles Kröger and published by Gilles Kroger. This book was released on 2022-01-05 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like a book that teaches you about the principles of digital marketing in a simple and practical way? Then I can highly recommend this book to you. Digital marketing today is much more than Facebook and Instagram marketing. It deals with the principles of online marketing and digital transformation. That's why this book is suitable for the complete newbie as well as the advanced user. The following topics are covered in this book: - Business Model innovation - Summary of the social media landscape - Video marketing - Cross-media marketing - Performance marketing - Banner designs - Neuromarketing and conversion rate optimization - Search Enginge Management - Targeting - Crawling - Google Analytics / Digital Analytics - KPI - Marketing Law Another strength of this book is that each theoretical section is followed by a "best practice" section. Here the topic is taken up again on the basis of a fictitious company and it is explained how this can be implemented. The starting point is always the view of a customer service or customer support department. In this way, it can be quickly shown in which direction online marketing and digital transformation are leading. About the author: With a "Certificate of advanced studies" as "Digital Marketing Specialist" Gilles Kröger advises as a freelancer, various companies with the challenges of digitalization. Specializing in customer service and customer support, he optimizes processes and identifies opportunities to master the digital transformation.

Understanding Social Media

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Publisher : Kogan Page Publishers
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Language : EN, FR, GB
ISBN 10 : 9780749473570
Pages : 304 pages
File : PDF, EPUB, or MOBI
Rating : 4.7/5 (494 users download)


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Summary Book Review Understanding Social Media :

Download or read book Understanding Social Media written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

B2B Digital Marketing

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Publisher : Que Publishing
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Language : EN, FR, GB
ISBN 10 : 9780132811637
Pages : 465 pages
File : PDF, EPUB, or MOBI
Rating : 4.1/5 (328 users download)


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Summary Book Review B2B Digital Marketing :

Download or read book B2B Digital Marketing written by Michael Miller and published by Que Publishing. This book was released on 2012-03-07 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today! You’ll Learn How To: • Define realistic, measurable goals for your B2B digital marketing initiative • Segment your audience and identify the best digital platforms and vehicles for connecting with them • Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty • Create a flexible, actionable B2B digital marketing plan • Design a website that helps B2B buyers quickly find exactly what they need • Optimize your site for today’s search engines and today’s customers • Use tailored, targeted email to reach more customers and prospects at lower cost • Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants • Drive real value from Facebook, LinkedIn, Google+, and Twitter • Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

Digital Marketing

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Publisher : mukul burghate
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Language : EN, FR, GB
ISBN 10 : 9798351661612
Pages : 176 pages
File : PDF, EPUB, or MOBI
Rating : 4.3/5 (516 users download)


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Summary Book Review Digital Marketing :

Download or read book Digital Marketing written by Dr. Mukul A. Burghate and published by mukul burghate. This book was released on with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is a vast umbrella term that covers multiple areas from SEO to blog writing and distribution channels to budgets. In this textbook, we’ll help you to understand the key pillars of digital marketing, enabling you to build your own digital marketing strategy to optimize advertising through online channels such as search engines, your websites, social media, email, and mobile apps. Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines, Websites, Social media, Email, Mobile apps, Text messaging, Web-based advertising etc. In-short, if a marketing campaign is using any of the above online media channels, it is digital marketing. Consumers today rely heavily on digital means to research products. Some 77% of customers research a brand online before engaging with it, according to HubSpot Research. Meanwhile, 51% of consumers say they use Google to research products before buying. It is in this context, a textbook on introduction to the subject of Digital Marketing is presented to the students of Management & Commerce program. The book contains the syllabus from basics of the subjects going into the complexities of the topics. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular class room classes in the Institute and utilize reference books available in the library for In-depth knowledge. We owe to many websites and their free contents; we would like to specially acknowledge contents of website of IGNOU www.egyankosh.ac.in, www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them. At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on [email protected] shall be glad to help you immediately. Authors: Dr. Kulbushan D. Meghe, Dr. Prashant A. Manusmare, Dr. Sachin Barve & Dr. Mukul Burghate

Digital Marketing That Actually Works the Ultimate Guide

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Publisher : That Actually Works
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Language : EN, FR, GB
ISBN 10 : 0983028648
Pages : 300 pages
File : PDF, EPUB, or MOBI
Rating : 4.0/5 (286 users download)


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Summary Book Review Digital Marketing That Actually Works the Ultimate Guide :

Download or read book Digital Marketing That Actually Works the Ultimate Guide written by Melissa Byers and published by That Actually Works. This book was released on 2019-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.

The Best Digital Marketing Campaigns in the World II

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Publisher : Kogan Page Publishers
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Language : EN, FR, GB
ISBN 10 : 9780749469696
Pages : 272 pages
File : PDF, EPUB, or MOBI
Rating : 4.7/5 (494 users download)


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Summary Book Review The Best Digital Marketing Campaigns in the World II :

Download or read book The Best Digital Marketing Campaigns in the World II written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2014-03-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

Handbook of Research on Technology Applications for Effective Customer Engagement

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Publisher : IGI Global
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Language : EN, FR, GB
ISBN 10 : 9781799847731
Pages : 391 pages
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Rating : 4.7/5 (998 users download)


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Summary Book Review Handbook of Research on Technology Applications for Effective Customer Engagement :

Download or read book Handbook of Research on Technology Applications for Effective Customer Engagement written by Mohd Suki, Norazah and published by IGI Global. This book was released on 2020-09-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

The Present and Future Innovative Education Practices in Post-Pandemic World in the Fields of Engineering, Science, Arts, Humanities, Commerce, Economics, Social Sciences, Law and Management – Changes, Challenges and Opportunities

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Publisher : Forschung Publications
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Language : EN, FR, GB
ISBN 10 : 9789391772017
Pages : 267 pages
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Rating : 4.3/5 (917 users download)


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Summary Book Review The Present and Future Innovative Education Practices in Post-Pandemic World in the Fields of Engineering, Science, Arts, Humanities, Commerce, Economics, Social Sciences, Law and Management – Changes, Challenges and Opportunities :

Download or read book The Present and Future Innovative Education Practices in Post-Pandemic World in the Fields of Engineering, Science, Arts, Humanities, Commerce, Economics, Social Sciences, Law and Management – Changes, Challenges and Opportunities written by Dr.Sundari Suresh and published by Forschung Publications. This book was released on with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research Anthology on Social Media Advertising and Building Consumer Relationships

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Publisher : IGI Global
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Language : EN, FR, GB
ISBN 10 : 9781668462881
Pages : 2012 pages
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Rating : 4.6/5 (684 users download)


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Summary Book Review Research Anthology on Social Media Advertising and Building Consumer Relationships :

Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

The Best Digital Marketing Campaigns in the World

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Publisher : Kogan Page Publishers
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Language : EN, FR, GB
ISBN 10 : 9780749460631
Pages : 225 pages
File : PDF, EPUB, or MOBI
Rating : 4.7/5 (494 users download)


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Summary Book Review The Best Digital Marketing Campaigns in the World :

Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Understanding Social Media

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Publisher : Kogan Page Limited
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Language : EN, FR, GB
ISBN 10 : 0749473568
Pages : 277 pages
File : PDF, EPUB, or MOBI
Rating : 4.4/5 (735 users download)


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Summary Book Review Understanding Social Media :

Download or read book Understanding Social Media written by Damian Ryan and published by Kogan Page Limited. This book was released on 2015-04-03 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips of over 200 digital marketers and interviews with social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available."--

Digital Marketing All-In-One For Dummies

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Publisher : John Wiley & Sons
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Language : EN, FR, GB
ISBN 10 : 9781119931959
Pages : 807 pages
File : PDF, EPUB, or MOBI
Rating : 4.1/5 (199 users download)


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Summary Book Review Digital Marketing All-In-One For Dummies :

Download or read book Digital Marketing All-In-One For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2023-01-12 with total page 807 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.